The brand strategy behind Swimmingly Sewn Customizable Swimwear was to create a company that would solve many of the sizing and style restrictions that ALL women face when choosing swimwear. By making the swimwear completely customizable, Swimmingly Sewn is able to provide women the ‘perfect fit’ and style that is comfortable for THEM. That’s exactly why we don’t use a size chart! Women measure themselves at home for the fit and feel they are looking for! They then can mix and match different styles to create the perfect swimsuit THEY are looking for! Also, since this company is based 90% online, no woman has to feel uncomfortable picking out or trying on swimsuits in a store environment; a major pain point woman face with choosing swimwear today.
The brand’s designs are flexible and vibrant making it easy to evolve with today’s styles while also keeping comfort in mind. Like the product, the visual system is graphically personable and is composed of organic shapes that express an energetic and chic look. It also includes a bright color palette that uses tropical hues reflecting the playfulness and warmth of the brand! Our goal was to create designs that resonate with Swimmingly Sewn customers who subscribe to a fun and sophisticated lifestyle.
Social Media Campaign
Website
Digital Swimsuit Flipbook
BFA Exhibition
My Process
